Back in December 2014, a new law came into force as part of EU regulations. Its called Food Information to Consumers (FIC) regulation number 1169/2011.
As part of this law, every food serving premises across the UK must declare and label all allergens in their menu and ingredients.
‘Allergy Display’ decides to achieve this by providing ‘Tailored allergy free menus’ to
consumers via touch screen and smartphone application. Food allergy is serious and there are often incidents and deaths being reported every year in the UK. Allergen sensitive diners tend to avoid eating out regularly due to food allergy concerns and undeclared allergens on the menus.
Now with Allergy Display they can input their own allergy reactions, intolerance information and allergen preferences at the restaurant so the software can provide tailored allergy and intolerance free menus to choose from, at every venue they visit. It also shows associated allergy information and other potential allergens that are present on the food, apart from those allergies they are already sensitive to. As the software is seamlessly integrated with regulatory information from Food Standards Agency, restaurants and staff and their customers can get quick updates on regulatory information like allergen types and allergen details.
The company aims to deploy its standard version of 10″ displays as part of customer wellbeing project for small and medium sized restaurants across the country.
The display also comes with a QR code solution to support consumers who like to use
their smartphones to get allergy free menus and ingredients at the restaurant’s own menu cards or even from their websites.
Allergy Display comes with 2 variants, the 10″ inch and the 22″ inch displays, where the later is more intended for hotel chains and big hospitality groups or large food serving premises.
The startup has its first pilot customer, Holiday Inn Franchisee, part of Kew Green hotels group. The company envisages to roll-out Allergy Display project across every food serving premises in the UK and abroad.
The 10″ size Allergy Display is just open for pre-orders at their website for early customers and will generally be available country wide by early next year.
Any questions, encourage readers to contact Emmanuel at ‘Allergy Display Ltd’ at contact@allergydisplay.com