From a Single Outlet to an Established Destination Management Company – This Startup Entrepreneur Took the Travel Business to a New Level

Manoj Tulsani, CEO, Rayna Group
Manoj Tulsani, CEO, Rayna Group

We are publishing an interview of Mr. Manoj Tulsani, CEO of Rayna Group

About the founders
I and my friend cum partner, Kamlesh Ramchandani, had worked together in Safeer Group of Companies, before we got into the entrepreneurial tasks of Rayna Tours and Travels in 2006. I came to Dubai in 1999 and started working in marketing section. More than seven years of my sound marketing expertise, together with Kamlesh’s structured skills and experience, were the major strengths when we decided to venture out on our own.

What is the problem you are trying to solve? Can you share with us any insights that led you to believe that this is a big enough problem? 
For me, the biggest challenge is to effectively model operational risks in line with our financial constraints as well as market ups and downs. This is because every industry is fast evolving, continually throwing in a new set of challenges to deal with.

What is the uniqueness about your Startup? 
I think the greatest potential of our startup has been to successfully emphasize the outside-the-box concept and ideas we’ve in our mind for every segment we specialize in, from our all-inclusive destination management services and transport solutions to real estate business. With our direct-to-customer strategy, we’re further able to ensure best in the industry pricing for most of our services.

We not only implement new steps but constantly review and upgrade our processes accordingly to ensure what we offer resonate with our customers’ ever-dynamic requirements. Through extensive market research, significant collaborations, and negotiations, we endeavor to derive the highest competences in terms of a product or service quality, innovation, and dependability.

What is the revenue model? Explain your thought process. 
We not only implement new steps but constantly review and upgrade our processes accordingly to ensure what we offer resonate with our customers’ ever-dynamic requirements. Through extensive market research, significant collaborations, and negotiations, we endeavor to derive the highest competences in terms of a product or service quality, innovation, and dependability.

Who are the consumers that you are targeting? How is this going to affect them? 
We implement quality analytics to reach out to our target market and build a strong clientele base, along both B2B and B2C verticals. Apparently, we focus on all relevant sales streams in order to engage our potential customers, improve the organizational growth, and seamlessly expand our geographical footprint. The major plus is that it gives us a greater understanding of our clients’ specific requirements, allowing us to provide them with more professional and personalized solutions.

What is the big picture of your startup? Will it lead to something bigger? If so, how? 
The company’s future growth plans operate on an intensive diversification and expansion strategy. Starting off as a travel outlet and soon establishing ourselves as one of the UAE’s leading destination management companies, we later forayed into the real estate and construction industry. Now on tap are active plans and strategies focused to establish Rayna as an internationally-recognized brand.

What is the success story of your startup in your own words? 
The company’s future growth plans operate on an intensive diversification and expansion strategy. Starting off as a travel outlet and soon establishing ourselves as one of the UAE’s leading destination management companies, we later forayed into the real estate and construction industry. Now on tap are active plans and strategies focused to establish Rayna as an internationally-recognized brand.

Pitching for business was never easy as we had to face a lot of hurdles initially, from lack of adequate funds to inability to find right talents and identify market opportunities. But these challenges never held us back, as we were able to let go off all negativities over the time. Thanks to our smartly curated strategies and effectively streamlined business procedures.

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