ONTHEGO acquires ZEMS Apparel as vertical integration acquisition strategy continues to bear fruit

ONTHEGO (OTG), leading e-retailer & customisation platform of uniforms and sports apparel, has today announced that is has added to its capability footprint by acquiring leading Australian based manufacturing and sublimation plant ZEMS Apparel in Wetherill Park, NSW.

ONTHEGO acquires ZEMS Apparel as vertical integration acquisition strategy continues to bear fruit

The acquisition enables OTG to further the delivery of industry leading offerings and customer experience for ourselves and our partners. Australian made options, enabled by OTG’s Web2Print technology. This will deliver the highest quality customised offerings in record delivery times. Mick Spencer, CEO of OTG added that the capability also completed the loop on the complex rapid supply chain required to execute some “very exciting nationwide top tier retail partnerships soon to be announced in later 2019”.

The deal follows on from the announcement this time last year that the Workwear Group (WWG) (a subsidiary of Wesfarmers Industrial & Safety) had acquired a significant stake in its business, backed by existing shareholders. Since then, the company has deployed 3 white-label platforms within Wesfarmers with the launch of Officeworks Custom Apparel instore and online in May & Workwear Group whitelabel programs over the past 12 months; NNT Customised & ActiveTeamwear.com.

This was the “next step for the company in pursuing an aggressive twofold investment strategy in technology development and analogous capability acquisition in furthering our leading customer experience pf designing products easy and having them delivered quick anywhere they are” Spencer added. “ZEMS will provide us a bolt on capability that will enable us to leverage our significant investments to date in our technology for mass customisation scale.

OTG has rebranded the business to “OTG Labs” and Zems founder Mark Harris will be leading the Web2Print Facility. Mark’s experience and skills will enable plans to bring the technology to life in the growth of our mass customisation, made to order supply chain model. Mark said “OTG’s founding story and vision is was what first attracted me, after meeting the team I knew my visions of this industry could be achieved. I’m excited to join the OTG team and have my skill set taken to the next level with what is to come with this company”

Driven by a significant upward valuation in the company its understood OTG have plans to open a strategic investment round in the new financial year to support its aggressive acquisition strategy and rapid growth plans.