Kuala Lumpur, May 3, 2018: Malaysian online travel startup Touristly announced today a strategic rebranding to Vidi.
The rebranding reflects the evolution of the company from a traditional trip planner to a visual discovery platform, as it endeavours to capture the tours and activities market in Asia Pacific and beyond.
Taken from the Latin word “to see”, Vidi reflects the company’s mission to help travellers see the world by discovering and booking the best things to do while on holiday.
Aaron Sarma, Founder and CEO of the company said, “Our mission from day one was to give travellers the missing link in how they plan their holidays. This rebranding marks a new chapter in our journey as we move towards making travel discovery more engaging, fun and visual.”
The company has also announced that it will be releasing a new mobile app for iOS and Android in the coming weeks in line with the rebranding.
Launched in June 2015, Vidi (previously known as Touristly) is a platform that enables travellers to customize holidays with ease. Aiming to eliminate the process of searching through various websites and apps for the best deals, Vidi is a one stop centre for travellers’ on-location activities.
Vidi features over 13,000 deals on tours, attractions, activities, spas and restaurants in over 72 destinations around Asia Pacific, and will be adding more destinations and tours around the world.
On 19th April 2017, Air Asia Berhad acquired a 50% stake in Vidi with an aim to integrate its services with the Tune Group, Vidi is in partnership with AirAsia BIG, Rokki, AirAsia Redtix, Tune Hotels, Tune Protect, and AirAsia.
Vidi has also raised investments from Tune Labs, Netrove Ventures Group and is recipient of Cradle Fund’s CIP500 Grant.
For more information, kindly visit vidi.co or contact us at email@example.com