Category: Knowledgebase

  • If you are Overthinking Something, Stop it and Be Successful Instead!

    If you are Overthinking Something, Stop it and Be Successful Instead!

    Thinking is actually human nature, be it for a petty or big issue. Thinking at times is life changing, but sometimes leads to excessive stress. Overthinking does not work in the practical life, life being an uncertain span comprises of so many unforeseen happenings. If you just look back at your life you would definitely […]

  • The key reasons why a sales team of a startup may be underperforming

    The key reasons why a sales team of a startup may be underperforming

    A growth of a business wholly depends on the sales team of a startup, because they are the one who draw necessary customers and make an effort to tie the customer/ client with the business, in a deal. Customers play a vital role in the survival of the business and so are the salesperson’s from […]

  • 6 crucial points to Lay a foundation for strong team

    6 crucial points to Lay a foundation for strong team

    A strong team becomes essentially important for a startup when it comes to accomplishing the goals of the startup company by channelizing their skills towards the task, project or any job. When it comes to your company’s future, you must ensure that you have an appropriate & strong team who is ready to put, in […]

  • Thought leadership content: Rights and wrongs…???

    Thought leadership content: Rights and wrongs…???

    This piece of article details about the art that is implied to position a company, with its best content in a field as a leader, which is popularly known as Thought leadership marketing. This helps the people associate with a your brand easily and makes them feel that your company is authoritative. Well..!! With this […]

  • 8 Points to Keep in Mind if You are Thinking of Business Partner

    8 Points to Keep in Mind if You are Thinking of Business Partner

    As an entrepreneur when you enter into a business you must take utmost care of being vigilant and diligent. Especially if you are entering a business set up with a partner make sure you choose the right person to work with. The focus on growth and profitability of the business may overpower your mind, making […]

  • Common Marketing Mistakes made by Emerging Startups

    Common Marketing Mistakes made by Emerging Startups

    Marketing is a form of art, it lies within a person’s ability and capability. Though one can acquire marketing knowledge through various tools and theories. Some matured businesses also make some common marketing mistakes. Because it deals with a highly uncertain environment. But the startup’s can make an effort to analyze and pick good marketing […]

  • How Korean Startups Tapped Into A Billion Dollar Government Effort

    How Korean Startups Tapped Into A Billion Dollar Government Effort

    Many decades ago in a high school in the US, a fresh sophomore by the name of Michael Jordan had just been turned down from his high school basketball team. He was deemed too short to play for his varsity basketball team and by all accounts, devastated. Then he spent the next summer honing his […]

  • Naming a start-up, what could go wrong: Founder’s Perspective?

    Naming  a start-up, what could go wrong: Founder’s Perspective?

    When we were thinking of a name for our start-up, using common logic we wanted the name to reflect our line of business and we fondly named our start-up StayVista. After sometime, we wondered whether this name would create trouble. StayVista sounded very similar to Stay Zilla another competitor in the same segment. We then […]

  • Being the CEO of a startup is not easy

    Being the CEO of a startup is not easy

    Being the CEO of a Startup in the contemporary world is everything glamorous, rebellious and courageous but not easy. It takes spine to build a successful company from scratch. Finding an idea and working on it until it is perfect is one of the most frustrating tasks. One needs to be his or her critic […]

  • What to see when looking for a co-founder for your startup?  

    What to see when looking for a co-founder for your startup?   

      Starting a business from scratch is going to leave you tired and frustrated; you will have to find someone who is going to stand by you through all ups and downs and be equally responsible for everything that goes wrong or right. Finding an immaculate co-founder will be the real test of your hiring […]